Google Ads Integration

VoiceStack links Google Ads clicks to patient calls and appointments, showing clearly which ads drive real results.

Overlapping Stars

Trusted by
1500+ Healthcare Practices

Espire Dental
Westwind
Dental Depot
Smile Select
Espire Dental
Westwind
Dental Depot
Smile Select
Paradigm Oral Health
MI Smiles Dental Group
School Smiles
FortBend Dental
Paradigm Oral Health
MI Smiles Dental Group
School Smiles
FortBend Dental
Elite Dental Partners
DAG
Northwest Dental Group
Charleston
Elite Dental Partners
DAG
Northwest Dental Group
Charleston

The Ad Performance Blind Spot

Without integration, ad clicks and patient calls remain disconnected, hiding the actual campaign effectiveness.

The Google Ads Tracking Problem

01.

Practices cannot see which Google Ads generate patient calls or appointments.

02.

Conversion data is missing, making ROI difficult to measure.

03.

Budget allocation relies on assumptions instead of performance insights.

04.

Manual reporting introduces errors and delays decision-making.

05.

Limited visibility prevents meaningful optimization of ad spend.

Industry-Specific Challenges

Dental

  • High spend on implants, aligners, and cosmetic ads without clear visibility into calls or appointments generated.
  • ROI on high-value treatments remains uncertain, limiting confident budget decisions.

Physical Therapy

  • Local ad campaigns drive inbound calls, but conversions are not clearly tracked.
  • Performance gaps make it difficult to optimize spend or scale what works.

Optometry

  • Seasonal exam and promotion ads generate interest, but are not tied to scheduled appointments.
  • Demand and campaign effectiveness are hard to measure accurately.

Veterinary

  • Grooming, boarding, and service ads trigger calls without source attribution.
  • Conversion rates and campaign impact remain unclear.

The Outcome Without a Google Ads integration, practices cannot link ad spend to patient outcomes, resulting in wasted budget and unclear attribution.

VoiceStack Google Ads Integration: Built for Real Healthcare Workflows

VoiceStack links Google Ads to patient calls and appointments, providing clear, actionable insights into ad performance.

Google Ads Call Sync

Link patient calls directly to Google Ads campaigns and keywords.

Conversion Tracking

Track calls and appointments to measure actual ad performance.

Keyword Attribution

Identify which ads and keywords drive patient inquiries.

Multi-Location Reporting

View ad performance by office with centralized visibility.

Automated Dashboards

Get real-time insights without manual reporting.

Stuart

Stuart McGuiggan CRO

VoiceStack helps us prioritize calls, identifying emergencies and patients seeking specific treatments. This allowed us to follow up quickly, securing over $100,000 in treatment. The AI call transcription also supports staff training, letting us review calls, provide guidance, and improve processes, enhancing both team performance and patient care across the practice.

How Google Ads Integration Works

Ad-driven calls are tracked, attributed, and measured in real time.

STEP 01

Calls Captured

All calls and interactions are logged automatically.

Calls Captured

02

Data Organized

03

Dashboards Updated

04

Review and Act

05

Continuous Improvement

Benefits for Healthcare Practices of All Sizes

Operational Efficiency

  • Real-time ad performance creates clear accountability.
  • Manual tracking is eliminated, reducing errors and delays.
  • Data-backed insights support faster budget decisions.
  • Clear ROI per ad improves spend efficiency.

Patient Experience

  • Calls from ads are routed accurately to the right team.
  • Timely follow-ups ensure no patient inquiry is missed.
  • Messaging stays relevant to the ad that drove the call.
  • A smoother journey improves overall patient experience.

Multi-Location Groups

  • Campaign performance is tracked per location.
  • Ad effectiveness can be easily compared across locations.
  • Centralized reporting provides complete visibility.
  • Standard KPIs ensure consistent measurement across all locations.

Industry-Specific Google Ads Tracking

Dental

Google Ads Integration

  • Implant, cosmetic, and hygiene ads are tracked to incoming calls and appointments.
  • Ad performance shows which treatments drive patient inquiries.

Outcome Clear ROI visibility and more intelligent ad budget allocation.

Physical Therapy

Google Ads Integration

  • Referral and telehealth campaigns are tied directly to call activity.
  • Conversion trends reveal which ads generate quality patient leads.

Outcome More effective campaigns and improved patient acquisition.

Optometry

Google Ads Integration

  • Seasonal promotions and eyewear ads are monitored by call source.
  • Performance data highlights shifts in demand and high-impact campaigns.

Outcome Better planning and more efficient promotional spend.

Veterinary

Google Ads Integration

  • Boarding, grooming, wellness, and emergency ads are tracked throughout the call and conversion.
  • Insights show which services drive the highest response and revenue.

Outcome Optimized ad spend and improved return on marketing investment.

Seamless PMS Integration

VoiceStack connects Google Ads clicks to patient calls and booked appointments.

HubSpot
GoHighLevel
Twenty
Dengro
Boxly
Dentrix Ascend
Google Analytics
Google Ads
OS Dental
CareStack
Dentrix
Open Dental
Eaglesoft

Every appointment is mapped back to the ad and keyword that triggered the call.

Revenue-driving ads are separated from high-spend, low-return campaigns.

Marketing and operations teams see ad results alongside real scheduling outcomes.

End-to-end visibility ensures ad spend is measured by real patient revenue, not clicks.

TIm Hill

Tim Hill CEO

With VoiceStack, we now have complete visibility into every call, making it easy to track call quality, patient satisfaction, and booking outcomes. We can analyze performance at both the practice and enterprise level, see results by campaign, and measure how well we convert potential patients. It’s an incredible tool for data-driven growth.

Analytics That Drive Better Decisions

Measure

Cost per patient to evaluate actual ad efficiency and ROI.

Track

Calls by Google Ads to understand which ads drive patient inquiries.

Analyze

Ad performance across locations to guide smarter budget allocation.

Monitor

Conversion rates to identify high- and low-performing ads.

VoiceStack turns Google Ads call data into clear, actionable performance insights.

Frequently Asked Questions