Marketing Spend Optimisation

Optimise marketing spend with VoiceStack by tracking calls, measuring conversions, and boosting ROI.

Overlapping Stars

The Trusted Phone System For Growing Enterprise DSOs

Damira Dental Studios
organization Logo
Acorn Dental
Watford Smiles
high st dental care
Damira Dental Studios
organization Logo
Acorn Dental
Watford Smiles
high st dental care
Travistock Dental
Alaska House Dental Practice
Dental Excellence
Greenwich Dental Health
Glow Dentistry
Travistock Dental
Alaska House Dental Practice
Dental Excellence
Greenwich Dental Health
Glow Dentistry
Denbeigh Dental.
London Dental Centre
Keppel Dentistry
Heybridge Dental Practice
Dental Team Group
Denbeigh Dental.
London Dental Centre
Keppel Dentistry
Heybridge Dental Practice
Dental Team Group

The Marketing Visibility Gap

Denists lack insights into which campaigns drive patient calls and conversions.

The Marketing Performance Gap

01.

Practices cannot identify which campaigns are driving patient calls.

02.

Low-performing campaigns go unnoticed, wasting budget.

03.

Data across channels is fragmented and difficult to analyse.

04.

Manual reporting leads to errors and delays in insights.

05.

Marketing decisions are often made based on assumptions, rather than evidence.

VoiceStack Marketing Spend Optimisation: Built for Real Dental Workflows

VoiceStack helps practices maximise ROI by identifying high-performing campaigns and eliminating wasted marketing spend.

Campaign Spend Tracking

Track campaign performance and call attribution across all marketing channels.

Performance Insights

Identify high- and low-performing campaigns to optimise budget.

Conversion Analysis

Correlate calls and conversions to marketing campaigns and channels.

Data-Driven Recommendations

Get actionable insights to improve campaign ROI.

Centralised Dashboards

View campaign performance and conversions across locations in centralised dashboards.

Dr Simon Chard

Dr Simon Chard Co-owner

Since implementing VoiceStack, we completely changed how we view our phone system. AI transcriptions and opportunity detection revealed conversations we would have otherwise overlooked. Today, nearly 60% of flagged opportunities are recaptured, bringing patients back who may have gone elsewhere.

How Marketing Spend Optimisation Works

VoiceStack tracks ROI to show which marketing dollars drive patient calls.

STEP 01

Campaign Performance Captured

Track each campaign’s reach, calls, and conversions.

Campaign Performance Captured

02

Spend vs Conversion Analysis

03

Underperforming Campaigns Flagged

04

Optimisations Suggested

05

Continuous Monitoring

Benefits for Dental Practices of All Sizes

Operational Efficiency

  • Call attribution data reduces guesswork in marketing decisions.
  • High-performing campaigns are identified quickly to focus resources effectively.
  • Underperforming campaigns are flagged for rapid adjustments.
  • Data-driven insights improve overall marketing ROI and efficiency.

Patient Experience

  • Calls from tracked campaigns are routed accurately to the right team.
  • Timely follow-ups ensure patients are engaged and supported.
  • Campaign source visibility helps teams align conversations with patient intent.
  • Improved responsiveness builds patient trust and satisfaction.

Multi-Location Groups

  • Campaign performance is monitored at each practice.
  • Results are compared across locations to identify trends and opportunities.
  • Centralised dashboards enable more intelligent budget allocation and campaign adjustments.
  • Standardised KPIs ensure consistency across all sites.

Seamless PMS Integration

VoiceStack links marketing campaigns to real patient outcomes.

HubSpot
GoHighLevel
Dengro
Boxly
CareStack
Google Analytics
Google Ads

Each patient interaction is tied to its originating campaign and keyword.

Appointments, conversions, and follow-ups are tracked to measure campaign performance.

Teams can analyse the impact of marketing alongside patient visits and outcomes.

All activity is logged for complete visibility into ROI and campaign effectiveness.

Analytics That Drive Better Decisions

Measure

ROI by campaign to see which marketing drives results.

Track

Performance across locations for smarter, multi-site marketing decisions.

Analyse

New-patient calls and conversions to inform spend-efficiency decisions.

Monitor

Conversion trends to identify high-performing channels.

VoiceStack Tracks Calls by Campaign and Keyword for Clear Marketing Insights.

Frequently Asked Questions